21st Century Organizations

by Jean Tower

Collaboration, partnerships, and communication across organizations are key characteristics for today’s successful organizations. We are stronger and can offer more when we build strong partnerships with other organizations whose missions and interests align with our own.

In this brief slide deck that I presented at a MassCUE board retreat, my points were about serving our members, using social networking and other tech tools to communicate and connect with our members.

Another important characteristic is a focus on growing your network, and this should include partnering with other organizations. The MassCUE annual technology and education conference has become exponentially better, has grown in attendance, and has improved in reputation in the last two years. What did we do? We moved to a better location (Gillette Stadium) and we partnered with the state school superintendents’ organization (Massachusetts Association of School Superintendents).

The importance of this partnership almost can’t be overstated. Vendor sponsors like that teachers, technology staff, and superintendents are all at one conference together. We see more districts sending teams of educators, now that more central office administrators are aware of the conference and the quality keynote speakers, sessions, and sponsors.

This partnering and collaborating is a trend I am now spotting more often. I read this week that The National School Boards Association and the American Association of School Administrators will combine their annual conferences into a single event beginning in 2013. This makes sense. Instead of competing for attendees, they work together toward positive results for both organizations.

The National Association of Secondary School Principals recently changed their logo. It dropped the word principal from the logo and it now says  “leading schools.” The announcement mentioned appealing to a broader audience and recognizing that there are many leaders in a school.

What is your organization doing to partner with others? Are you planning joint conferences, or professional development?

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